This Privacy Policy outlines Nykaa Fashion Private Limited’s approach to Data Protection and Privacy to fulfill its obligations under the Indian applicable laws and regulations. This Privacy Policy applies to your Personal Information which is processed by us, whether in physical or electronic mode.

While you may be able to browse the Website from countries outside of India, however, please note we do not offer any product/service under this Website outside India. By visiting the platform or providing your information, you expressly agree to be bound by this Privacy Policy and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. If you do not agree please do not use or access our Website.

We are committed to treating data privacy seriously. It is important that you know exactly what we do with your Personal Information.

Throughout this document, “we”, “us”, “our”, “ours”, KICA refer to Nykaa Fashion Private Limited. Wherever we have said ‘you’ or ‘your’, this means YOU (a user of the website).


This Website and the brand KICA are owned and operated by Nykaa Fashion Private Limited, having its principal place of business in India. Nykaa Fashion Private Limited is a company incorporated and registered under the provisions of the Companies Act, 2013 and having its registered office 104, Vasan Udyog Bhavan, Sun Mill Compound, Lower Parel, Mumbai 400 013. KICA is engaged in the business of facilitating selling, marketing, and retailing through the clothes / garments (“Business”) through the e-commerce website developed and owned by Nykaa Fashion Private Limited and its affiliates or offline stores / events to conduct its Business.



We commit to protecting your privacy and hence our Personal Information handling practices are continually reviewed to ensure compliance with Indian Applicable laws.


The information we learn and gather from you, personal or otherwise, is used to register you, verify your identity to permit you to use the Website, undertake transactions (including to facilitate and process payments), communicate with you, convey any promotional offers, services or updates associated with KICA, and generally maintain your accounts with us. Further, we also use this information to customize your experience and improve KICA.     

Information You Give Us:

We receive and store any information you provide while using the website or give us in any other way. You can choose not to provide certain information, but then you might not be able to use the website. We use the information that you provide for such purposes as opening your account, processing your transactions, responding to your requests, and communicating with you.

Information We Collect About You:

We receive and store certain types of information whenever you interact with us. For example, like many websites, we use “cookies,” and we obtain certain types of information when your web browser accesses our Services. We may also receive/store information about your location and your mobile device, including a unique identifier for your device. We may use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalized content.


Categories of Personal Information we may collect and process are as follows;

Demographic & Identity data

  • Contact details such as Name, email address, contact number, shipping address, country, date of birth, profile picture
  • Open data and public records such as information about YOU that is openly available on the internet
  • Details such as Transaction amount, bank name, card type.

Online Identifiers and other Technical Data

  • Location details such as data we get about your location, IP address, logs, or from where you connect a computer to the internet
  • Technical details such as device information, location, and network carrier when you use our website from a mobile device
  • Communications details such as the Metadata and other Personal Information we get from communications done through e-mails, SMS, instant messages, and calls
  • Usage data details such as data about how you use our website or web-based properties, pages viewed, etc.



By using the Website and/ or by providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this privacy policy.



We use your personal information to operate, provide, develop, and improve the products and services. These purposes include:

Purchase and Delivery of Products and Services

We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.

Provide, Troubleshoot and Improve our offerings

We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our Website.

Recommendations and Personalization

  We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with us.

Communicate With You

  We use your personal information to communicate with you in relation to KICA via different channels (e.g., by phone, e-mail, chat).


  We use your personal information to display interest-based ads for features, products, and services that might be of interest to you.



Cookies are small text files that are placed on your computer by websites that you visit. Similarly, there are other types of trackers used. These are used to make Websites & Apps work, or work more efficiently, as well as to provide information to the owners of the website/App.

We use Shopify to power our Website, please refer to the Shopify Cookie Policy for more details on the cookies and similar technologies that are used to collect and process data about you so we can provide you a better online experience as well as improve our services.

For more information about cookies, and how to disable cookies, visit



Your Personal Information is used to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

You can opt out of targeted advertising by using the links below:

  • Facebook:
  • Google:
  • Bing:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Some web browsers have a “Do Not Track” feature. This feature lets you tell websites you visit that you do not want to have your online activity tracked. These features are not yet uniform across browsers. Our site is not currently set up to respond to those signals.



We may disclose personal information to third parties and you hereby consent to such disclosure. We have appropriate contracts in place with our third-party partners. This means that they cannot do anything with your Personal Information which is outside of the scope permitted by us. They hold it securely and retain it only for the period specified in our contracts with them."

This disclosure may be required for us in connection to provision of our services such as:

  • Order processing - For instance using a third-party order management system to track and document the orders you place with us.
  • Delivering packages - For instance using third party delivery service providers to ensure delivery of orders placed by You.
  • Sending emails, communication, and marketing assistance - To optimize our methods and channels of communication with You.
  • Processing payments - To enable secure and convenient modes of payment processing.
  • Providing customer support - To collate Your queries received via different modes and ensure timely resolution.
  • Analyzing data to continuously better our services and for prevention, detection, mitigation, and investigation of fraudulent or illegal activities related to our products and services.

We might also disclose your Personal Information to appropriate authorities if we believe that it is reasonably necessary to comply with a law, regulation, legal process, to protect the safety of any person, to address fraud, security, or technical issues, or to protect our rights or the rights of those who use our products & services.

We hereby confirm that we do not sell or rent your information to any third party.

To whom your Personal Information may be disclosed:

We may disclose your Personal Information for the above purposes to other parties including:

  Other group companies and any subcontractors, agents or service providers who work for us or provide services to us or group companies (including their employees, sub-contractors, service providers, directors, and officers)

  Law Enforcement Authorities, Government Authorities, courts, dispute resolution bodies, our regulators, auditors, and any party appointed or requested by our regulators to carry out investigations or audits of our activities

    Statutory and regulatory bodies and authorities (including the government) investigating agencies and entities or persons, to whom or before whom it is mandatory to disclose the Personal Information as per the applicable law, courts, judicial and quasi-judicial authorities and tribunals, arbitrators, and arbitration tribunals

      Overseas regulators

  Anybody else that we’ve been instructed to share your Personal Information with by you

You hereby give us your consent for such disclosure of your Personal Information or information as set out aforesaid.



Personal Information we hold about you may be transferred to other body corporate or a person in India or other countries outside India for any of the purposes described in this Privacy Policy.

If we transfer your Personal Information to third parties for purposes stated in this Privacy Policy, we will use best endeavours to put in place appropriate controls and safeguards to ensure that your Personal Information or information is kept accurate, adequately protected, and processed only for specified and reasonable purposes as per this privacy policy.

You hereby give us your consent for transfer of your Personal Information or information to other body corporate or a person in India or located in any other country.



We are committed to protecting your Personal Information in our custody. We use industry standard technical and organizational measures to secure the information we collect from you. Our website stores your information on servers which take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your Personal Information from unauthorized access, alteration, transmission, and deletion. We ensure that the third parties who provide services to us under appropriate contracts take appropriate security measures to protect your Personal Information in line with our policies.



We keep the Personal Information we collect about you on our systems or with third parties for as long as it is required for the purposes set out in this Privacy Policy and for legal or regulatory reasons. We will only use your Personal Information for those purposes and will make sure that your Privacy is protected. We shall take reasonable steps to delete or permanently de-identify Personal Information that is no longer needed.



Our Platform may contain links to websites of other organisations. This privacy policy does not cover how that organisation processes Personal Information. We encourage you to read the privacy policies on the other websites you visit. You understand that once you leave our servers, use of any information you provide shall be governed by the privacy policy of the operator of the site used by you.



Our platform is directed to be used by adults only. If you are not an adult, while you may look at our site, you should not make a purchase, register, or submit Personal Information to us. We or our associates /affiliates do not knowingly collect information from minors.



We understand that when you interact with KICA, you have rights over your Personal Information. These rights involve providing reasonable steps to allow you to access your Personal Information, correct any errors among others. In the event that you are not satisfied with our response or have unresolved concerns, you can get in touch with us to resolve the issue by means of




Customer satisfaction is one of the key focus areas and an integral part of KICA founding principles and business policies. We strongly believe that Customer satisfaction is the most important factor in the growth and development of our business and hence, at KICA we have adopted Customer centricity as a priority in developing our business processes. This Customer Grievance Redressal Policy summarises and outlines the framework for addressing Customer grievances.



The objective of this Grievance Policy is to provide a framework:

  to ensure provision of timely and effective resolution of issues raised by Customers.

● to keep Customers informed about the manner in which they can reach out to us to resolve their queries and grievances.



Policy on grievance redressal is governed by the following principles:

    Customers shall be treated fairly at all times.

    Issues raised by Customers are always attended with courtesy and in time.

  Customers are provided with effective and satisfactory resolution within a reasonable time period.

  Customers are fully informed of avenues to escalate their issues/ grievances if they are not fully satisfied with the response to their complaints.



Any customer can reach out to our Customer Support team/ representative in the following manner.

Email Customer service at:

Phone: +91 8595736958



Given below are the contact details, name and designation of the Grievance Officer of KICA. This information is provided in accordance with applicable provisions of the Information Technology Act 2000 and rules made there under and the Consumer Protection (E-Commerce) Rules, 2020:

Name: Mr. Nilesh Soni

Designation: Assistant Vice President - Customer Service

Address: Nykaa Fashion Private. Ltd. 104, Vasan Udyog Bhavan, Sun Mill Compound, Lower Parel, Mumbai 400 013

Email Id:



  KICA DOES NOT solicit confidential details like your OTP/CVV/PIN/Card Number/ Bank account details through any means. KICA never calls users/customers with offers, discounts on products and offering free gifts.

  Scamsters/fraudsters attempt various techniques such as ‘phishing’, to contact, influence and defraud consumers. KICA regularly cautions its customers against sharing any personal or payment sensitive information with unknown persons as such sharing leads to unauthorized use and/or fraud and consequent financial loss.

  KICA shall not be liable for any loss, damage, or expense incurred by a Customer where the Customer has shared personal and/or payment sensitive information with scamsters/fraudsters.

  We also request and encourage our Customers to report such attempts or incidents to our Grievance officer (or Customer care) to enable us to investigate and explore legal recourse.

● KICA reserves the right to divert the emails to in event customers have directly written to the Grievance Officer without exhausting the Grievance Redressal communication Procedure mentioned above

● KICA relies on payment partners and banks. In certain cases involving payment/refund issues, we might see a delay as that is beyond our control once we pass the investigation to them however, we try our best not to exceed timelines stated in this policy


For any further queries and complaints related to privacy under applicable laws and regulations, you could reach us at:

Contact Email Address:



We keep our Privacy Policy under regular review to make sure it is up to date and accurate. Any changes we may make to this Privacy Policy in the future will be posted on this page. We recommend that you re-visit this page regularly to check for any updates.